Claude prompt examples: 25 templates for marketing and SEO

Claude prompt examples: 25 templates for marketing and SEO. Below you will find twenty-five prompts for Claude, ready to adapt for keyword research, content, reviews and SEO reports.

Each template has a clear context and a required answer format, not just a short question. Copy the structure, then replace the details with real information about your business.

Claude prompt examples: 25 templates for marketing and SEO

Claude is an AI assistant developed by Anthropic, used for writing, data analysis and organising information. The prompts below are split by real activities: keyword research, blog articles, titles and meta descriptions, product pages, reviews, social media and technical reports.

Each example contains the task, the necessary context and the required answer format, the structure that any prompt sent to an AI assistant should have.

What makes a good prompt for marketing and SEO

The structure of an effective prompt

An effective prompt has four parts: the role you ask the assistant to take, the exact task, the context about the business or audience and the desired format for the answer. Leaving out any one of them leads to generic text that you still have to rewrite.

For example, instead of "write about local SEO", a good prompt asks: "write a 100-word paragraph about local SEO for a dental practice in Cluj, in the tone of a specialist addressing a business owner, not another SEO specialist".

• The role: who is answering, for example "act as an SEO specialist with experience in e-commerce".
• The task: what exactly must be written or analysed, phrased as a clear request, not as a general topic.
• The context: who the audience is, what tone is expected and what information about the business matters for the answer.
• The format: the length, the structure, paragraph, list or table, and any constraint, such as the number of characters for a title.

Context variables that change the result

The same prompt can produce completely different texts, depending on a few details that many people leave out.

• The target audience: a restaurant owner reads differently from a server administrator.
• The requested length: a prompt with no word limit usually produces longer text than you need.
• Previous examples: if you paste a paragraph you have already written, the answer comes closer to that style.
• What it must not contain: invented figures, promises of guaranteed results or comparisons with competitors named explicitly.

What to check before you use the answer

Claude has no access to your Search Console, Analytics or CRM data unless you provide it in the prompt. Any figure or claim about results must be filled in by you, with real data, not taken from the answer.

Prompts for keyword research and SEO strategy

These templates help organise a keyword list and avoid cannibalisation between articles, a step described at length in the technical SEO guide.

1. "Group this list of 40 keywords by search intent, informational, commercial or transactional, and briefly explain why you put each group where you did: [paste the list]."
2. "Compare these two article titles and tell me whether they cover the same search intent or can coexist on the same site: [title 1], [title 2]."
3. "Suggest 15 article topics for the [category] category, starting from these Search Console keywords with many impressions and few clicks: [paste the list]."
4. "Read this SEO brief and tell me which questions in the search intent are not yet covered by the proposed H2 and H3 structure: [paste the brief]."
5. "Write a list of 10 questions a customer would ask about [service], grouped by stage of the decision process: research, comparison, decision."

For the SEO optimisation page or for a link building service, the same prompts also work for content proposals that support a link campaign, if you add the target domains to the context.

Prompts for content and blog articles

This is where the prompts you use every day belong, if you write articles with the help of an AI assistant, as the complete Claude guide also shows.

1. "Write an article outline of 1700 words about [topic], with a 150-word introduction, 6 H2 sections of 250 words each and a 120-word conclusion."
2. "Expand this 80-word section to 250 words, with concrete examples, without repeating the idea from the first paragraph: [paste the section]."
3. "Rewrite this paragraph so it sounds like a specialist explaining to a customer, not like a technical manual: [paste the paragraph]."
4. "Check this text and tell me where I wrote a claim without a source or a figure that looks invented: [paste the text]."
5. "Suggest three alternative titles for this article, under 60 characters each, with the key phrase [phrase] near the beginning: [paste the current title]."

For context on what the assistant can and cannot do, the article what Claude AI is and how to use it explains the basic limits, useful before you write your first prompt.

Prompts for titles and meta descriptions

The title and the description are the first contact with the reader in Google results, so they deserve separate, dedicated prompts.

1. "Write 5 meta description variants for a page about [topic], each under 155 characters, with a clear benefit and no full stop at the end."
2. "Write a page title of under 60 characters for [topic], containing the key phrase [phrase] and a concrete reason to click, not just a dry description."

Prompts for product pages and online shops

For an online shop, good prompts ask for real technical details about the product, not generic adjectives.

1. "Write a 120-word description for [product], with three technical features, one main benefit and the audience it suits, without filler words."
2. "Compare these two products on features, not on price, and write a simple table with the differences: [product 1], [product 2]."
3. "Write 8 frequently asked questions for the product page [product], with answers of at most 40 words each."
4. "Suggest a meta title and description category for the category page [category], adapted for a shop with a [type of shop] profile."

For technical products, explicitly ask that the answer use only the specifications you paste into the prompt, not features assumed from the product category. An AI assistant fills in missing details with plausible wording, but plausible does not mean correct for your product sheet.

Prompts for reviews and social media

The templates below start from the same logic as in the examples of good reviews: natural, specific text, without generic praise.

1. "Write a polite reply to this negative review that acknowledges the problem, offers a concrete solution and does not sound defensive: [paste the review]."
2. "Write a 3-sentence message that we send to a satisfied customer, asking them for a Google review, without sounding like an automated form."
3. "Turn this blog paragraph into a 60-word LinkedIn post, with a question at the end that invites comments: [paste the paragraph]."
4. "Write 5 short description variants for a Facebook post about [service], each with a different angle: price, result, process, urgency, question."
5. "Summarise this article in 4 sentences, suitable for a newsletter, without repeating the title: [paste the article]."

For the actual collection of reviews, the review generator helps with the process side, while the prompts above help with the text side.

Prompts for reports and technical analysis

This is where tasks that require interpreting data, not just writing, belong, especially useful if you also work with the results of a technical SEO audit.

1. "Explain this Search Console export to a client with no technical knowledge, in 5 sentences, without terms such as crawl budget or canonical: [paste the data]."
2. "Compare the traffic from these two months and tell me which three pages dropped the most, based on this table: [paste the table]."
3. "Write a 100-word summary for a monthly SEO report, starting from these figures, without adding conclusions that the data does not support: [paste the figures]."
4. "Check this list of frequently asked questions and tell me which would suit FAQPage markup, according to the structure verified by the structured data validator: [paste the questions]."

Common mistakes when you use Claude for marketing

Most poor results do not come from a limited AI assistant, but from a prompt written in a hurry.

• Requests with no business context: a generic prompt about local SEO produces advice valid for any city and any field, so it produces nothing specific.
• No length limit: without a clear number of words or characters, the text comes out either far too short or far too long for the page where it will sit.
• Copying figures straight from the answer: Claude may suggest a plausible percentage or statistic, but with no real source, which has no place in a published article.
• A single prompt for the whole article: better results come from separate prompts, one for the outline and one for each section, not from a single request for 1700 words.
• No final check: a generated text must be read in full before publication, just like any text written by a new colleague.

These mistakes are fixed in the prompt, not in the assistant. With full context, a clear length limit and one request at a time, the results become useful from the first answer.

Twenty-five prompts for Claude do not replace human checking, but they shorten the first stage, the one from the blank page to a text you can correct. For keyword research and article structure, start from SEO optimisation or from the AI prompt generator, and for the technical steps behind the content, the technical SEO guide complements the information in this article.

Source references

• Documentația Claude: ghid de scriere a instrucțiunilor
• Documentația Claude: bune practici la instrucțiuni